Friday, September 5, 2014

Why Visuals are so Important to your business

"A picture is worth 1,000 words..." 

Remember that saying? 

Well it still holds true today!

Take a look at this business's trends over the past 30 days: In your Google My Business page you can access these too. 

(Just go to "manage your page" and then click "insights" on your dashboard.)




















Visibility stats from the Google My Business page provide some interesting points.... 

This business has had a Google Business Page for 17 months. Notice (upper left)  they have had 18,000 views in that time period. To me, (and hopefully you), 18,000 views means a lot of opportunity to connect with new customers. Big question is... what are you showing them visually on your business page to keep them interested? 

Here is WHY: On the far right by type of search, you'll notice 566 photo views in the past 30 days (greater than all others combined). Visuals are important folks because it is what your consumer wants. If they are of professional quality like this business has, more people will look, share, engage, and act. We created the professional images for this business.

To request a free business presence analysis, contact us here: REQUEST INFO

Wednesday, August 27, 2014

Add to your Bottom Line today.

What adds to your bottom line?

Simple....Customers. Customers give you the dollars that you take to the bank. 

So why not give potential customers a greater online experience?




Doing so will create ENGAGEMENT. And engaged customers take action and make choices based upon what relevant information you provide them. The quickest, most effective way to make an impression is visually. At ITB Marketing with Photography we do just that. We create stunning professional showcases of businesses that are utilized across all web platforms. Your potential audience takes notice, and we add interactive visual content too! This provides a greater search experience to customers online and makes an impact in the precise moment they are choosing who to buy from. 



To learn more, or tell us about your business needs you can do so here:



Thursday, August 21, 2014

First impressions in Google Search?

Mobile search: The consumer's first impression?

The typical category search and target location i.e. (restaurants Mystic Ct) on a mobile device directs consumers to a list of choices on their screen. The top three businesses will appear and an option to "see all" button appears in the lower left corner. Here is that exact search on mobile in visual form...





Your Business category is no different in the way it appears to consumers. 





What you are seeing just like the consumer, is that business's Google Business Page >




When a consumer clicks on one of these panels, it opens the Google Business Page First.


Only then can that consumer access your website..



So developing this page is very important to be able to convince them to click thru to your website instead of clicking off (aka bounce)





At ITB, we help you develop this page with something called Google Business View. The difference in winning a consumer or not is how you present yourself. By clicking on a listing here is what the consumer sees on mobile: 

















THIS IS THE GOOGLE BUSINESS PAGE
You get reviews, you can call direct, get directions from Google Maps, or finally click on the website. 



WHAT IS MISSING?

Professional Images? a virtual tour?




Scroll down to a business ITB has enhanced and see the difference for yourself.






















SAME INFORMATION HERE>>>>>>





WHAT'S this? It tells me if I click it I get to See inside.



This is what the outside looks like on Street View, and there are photos...


Lets explore a little more.....

CLICK 'SEE INSIDE" and you get this Virtual Tour utilizing Business View technology (Street View Inside)


Go Ahead, roll over the image, click the arrows, grab the N on the compass upper left rotate it and View the business 360 degrees. As a consumer, would this reinforce your choice to visit here? You bet it helps and statistics show a 20% increase in the number of views your business gets. Not enough? Our businesses we have done also see an average 1.5% increase in conversions. 
@1000 views/Mo. +1.5% = 15 new customers/mo. 

If you would like this feature for your business, 

say yes to technology, say yes to innovation, and 
We will increase your 
VISIBILITY
CUSTOMER COUNT
SEARCH RANKING

One affordable price that will return your investment in 11-120 days ave.
11 days? YES! A client recouped a $600 investment with one sale that was influenced by our virtual tour that we embedded in the website home page after publishing to Google.

Think about how much additional profit has been realized for that client since June 2013.

The sooner you act, the sooner you'll add to your bottom line.....



And get started today!









Restaurant Virtual Tour

Events Facility Virtual Tour

Brewery Virtual Tour