First impressions in Google Search?

Mobile search: The consumer's first impression?

The typical category search and target location i.e. (restaurants Mystic Ct) on a mobile device directs consumers to a list of choices on their screen. The top three businesses will appear and an option to "see all" button appears in the lower left corner. Here is that exact search on mobile in visual form...

Your Business category is no different in the way it appears to consumers. 

What you are seeing just like the consumer, is that business's Google Business Page >

When a consumer clicks on one of these panels, it opens the Google Business Page First.

Only then can that consumer access your website..

So developing this page is very important to be able to convince them to click thru to your website instead of clicking off (aka bounce)

At ITB, we help you develop this page with something called Google Business View. The difference in winning a consumer or not is how you present yourself. By clicking on a listing here is what the consumer sees on mobile: 

THIS IS THE GOOGLE BUSINESS PAGE

You get reviews, you can call direct, get directions from Google Maps, or finally click on the website. 

WHAT IS MISSING?

Professional Images? a virtual tour?

Scroll down to a business ITB has enhanced and see the difference for yourself.

SAME INFORMATION HERE>>>>>>

WHAT'S this? It tells me if I click it I get to See inside.

This is what the outside looks like on Street View, and there are photos...

Lets explore a little more.....

CLICK 'SEE INSIDE" and you get this Virtual Tour utilizing Business View technology (Street View Inside)

View Larger Map

Go Ahead, roll over the image, click the arrows, grab the N on the compass upper left rotate it and View the business 360 degrees. As a consumer, would this reinforce your choice to visit here? You bet it helps and statistics show a 20% increase in the number of views your business gets. Not enough? Our businesses we have done also see an average 1.5% increase in conversions. 

@1000 views/Mo. +1.5% = 15 new customers/mo. 

If you would like this feature for your business, 

say yes to technology, say yes to innovation, and 

We will increase your 

VISIBILITY

CUSTOMER COUNT

SEARCH RANKING

One affordable price that will return your investment in 11-120 days ave.

11 days? YES! A client recouped a $600 investment with one sale that was influenced by our virtual tour that we embedded in the website home page after publishing to Google.

Think about how much additional profit has been realized for that client since June 2013.

The sooner you act, the sooner you'll add to your bottom line.....

CONTACT ITB

And get started today!

Mobile Marketing Newport, Rhode Island

Do you Fish?

Mobile marketing is a lot like fishing. The internet is the ocean, the consumer -the fish. What your business needs to do first is position itself where most of the "fish" are: In this case, on Google where 70% of the search traffic "swims". To get the fish or (consumer) interested you need to attract or "lure" them. Lures in fishing are simply visual representations of the real thing, and this works on consumers too. 

I like this analogy because most business owners start to realize that  attraction is what draws consumers in for a closer look. Yet 85% of the businesses I approach don't have a lure in those Google waters. More specifically in their Google My Business page listing, where most new consumers get a first impression of a business in Mobile search. Without the visual "lure" (i.e. professional images of the business or the products you sell), you are not going to catch that savvy consumer of today. 

At ITB Marketing with Photography we take it a step further. We create not only images to lure customers to do business with you, we also provide a virtual experience. Virtual tours of businesses that a consumer can access in Search, Websites, or Facebook with just one click. If you would like to see what you are missing in your tackle box, click HERE   Navigate around and realize that you too could be offering your potential consumer more value from their search efforts. Oh and yes the tour is fully mobile compatible across all devices. 

Mobile Website? 76% of all businesses do not offer mobile compatibility to search consumers. Result? Consumers Click OFF, not THRU your business. Opportunity is lost. We have a design team that converts existing websites to a fully integrated version so no matter what the consumer is searching you with, your listing loads quickly and scales to size of device instantly. 

If you would like to get started with Mobile Marketing, share your needs or questions here: Request Info