Google Business View and What it does for your business

Google Business View Tours explained

How it works and how it can help you business.

Here is a recent tour I created and published for the D. Hotel and Suites in Holyoke, Massachusetts. Hover your finger (for mobile users) or mouse over the image and click on or ahead of the directional arrows to navigate the tour. In less than 2 minutes you have a really good idea what this business offers you. And for the price, there is a lot of value shown from the tour. These tours are created with the same Google Street View Technology except with greater precision. Like what you "see"? Read on....

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How it can Help Business? Think about it, when you yourself start a buying process, where does most of your research come from? 93% of consumers like you, go online first. Especially when searching for a local business. So the importance here is what reasons do businesses give consumers to buy from them at the most impressionable landing page- search results? Is there a great image available attracting them to look more closely? To spend more time? To help forge their decisions? Those answers need to be "YES".

Taking that one step further, do you have interactive content in your search results? Interactive visual content is a huge benefit for both businesses and consumers. Why that is relates to providing the clearest pathway to do business. Open your doors to consumers inviting them in to look around and shovel that snow off the walkway...clear the path, more consumers will come. Google Business Views does just that. Here is the same business above as they appear in search results. The Tour you can take above is accessed by one click on the "See Inside" panel. Click here for the actual result: D. Hotel Google Search

(It Looks like this when you click on the Google Knowledge graph thumbnail of the D. Hotel)

Call to action buttons at search results trigger consumers to respond by clicking See Photos or See Inside the business. Consumers are curious, want information and this shows them more is available if they click. 

More Conversions and greater percentage of conversions are the result of ENGAGEMENT. Engaged consumers take more actions, that is a proven stat. 88% of ENGAGED consumers take action within 24 hours. So this option is available and if you are in Western Massachusetts, South East Ct, or Southern RI, we can get your business not only on the Map, but in the Map. 

Greg Bernier, owner of ITB Professional Photography is a Google Maps Certified trusted photographer. To contact ITB and request information please do so at the link provided below. There is nothing to lose and everything to gain! Let's chat about your business needs.

CONTACT ITB   

Information Consumers are looking for...

Visual, Important, Relevant and Interesting 

Strategic Digital Marketing is built upon these very words. 

Online consumers are looking for easy to digest, aka "snackable" information about your business. Today I will break these down into why. I recently did a seminar for the local Chamber of Commerce here in Amherst, Ma. and this was an important topic we covered. 

Visuals: are processed 60,000 times faster than text. That's right, 60,000 times!

We process 90% of our information visually....because it is faster and more efficient.

Which would you prefer? Text or picture?

Importance: If you are searching for a place to eat and you are hungry, does this visual tie you emotionally to the product? Absolutely, unless you are vegan of course. The goal with online strategy is to convert "intent" into actions. This is where good professional quality visuals shine.

Relevance: Again, dependent on the situation this image is very relevant to the target audience who sees this in search results. They are hungry, this shows them what they can have to satisfied that need. AHA moment, in the moment, the Reasons to Buy from You!

Interesting: Again this ties into the intent of the search. If you are looking for a big burger with a little extra love like a grilled kaiser roll, and onion rings topping it off with a fresh dill pickle.... actions will follow. Perhaps a visit, and a purchase. 

Mobile Consumers: Another topic I covered of great importance is the Mobile consumer. Why? Because of mobile's trends and the intentions associated with it. Trend: Mobile will surpass desktop total search in 2014 by device category. Mobile Search also has a more urgent intent: TO BUY. 55% of local searches on mobile result in actions within 60 minutes. 61% of those are actual purchases! Get your reasons to buy visual and align your business to the mobile future and you will see more customers walking through your doors! 

Greg Bernier is a Trusted Photographer for Google Maps Business View- based out of Springfield, Ma. and owner of ITB Photography. If you would like to get your business better aligned to today's consumer, contact us at the link below: Let's chat. You have everything to gain and nothing to lose.

ITB CONTACT US

Local Search, what 93% of consumers rely on

Google Places for Business....

Nearly 70% of all Mobile consumers click on this FIRST

That's right! Your website on Google Local Search is much less prominent than your business name "HEADLINE" is on Mobile. And stats point to the fact that 82% of Consumers rely on Google to research local businesses.

(Here is an example screenshot from Mobile search) 

The "headline" or business name is the most prominent.

It is accessed via touchscreen (on mobile) and it is the "easiest" land most visible link to access. So think about that for a minute. "70% of mobile users are clicking my Places for Business information first." That is what clicking your business name hyperlinks to. So what are you showing prospects about your business in your Google+ Places for Business page? Might be prime time to consider this and here is why.

The real "eye opener" is that mobile local search is growing double digits annually and conducted with the intent to buy.

55% of mobile searches lead to action within 1 HOUR. 

61% of those result in a purchase.

Lesson for today: First Get a Places for Business Listing to get "on the Map." Second: Start aligning to your consumer's preferences in your page.  What are they looking for? Visuals, Quick, Relevant, Informative, interesting information. ITB Photography can begin helping you align to today's consumers. If you would like to see an example of a Google Maps enhanced business click here: B. Home and "See Inside" for yourself.

Simple, easily digested permanent marketing where the majority of consumers are finding you today. 

Greg Bernier is the owner of ITB Photography and a certified content contributor for Google Maps. Based out of the Springfield, Massachusetts.

ITB serves Western Massachusetts, Southeastern, Ct, and Southern RI.

Contact Request Here: CONTACT ITB