Wednesday, August 27, 2014

Add to your Bottom Line today.

What adds to your bottom line?

Simple....Customers. Customers give you the dollars that you take to the bank. 

So why not give potential customers a greater online experience?




Doing so will create ENGAGEMENT. And engaged customers take action and make choices based upon what relevant information you provide them. The quickest, most effective way to make an impression is visually. At ITB Marketing with Photography we do just that. We create stunning professional showcases of businesses that are utilized across all web platforms. Your potential audience takes notice, and we add interactive visual content too! This provides a greater search experience to customers online and makes an impact in the precise moment they are choosing who to buy from. 



To learn more, or tell us about your business needs you can do so here:



Thursday, August 21, 2014

First impressions in Google Search?

Mobile search: The consumer's first impression?

The typical category search and target location i.e. (restaurants Mystic Ct) on a mobile device directs consumers to a list of choices on their screen. The top three businesses will appear and an option to "see all" button appears in the lower left corner. Here is that exact search on mobile in visual form...





Your Business category is no different in the way it appears to consumers. 





What you are seeing just like the consumer, is that business's Google Business Page >




When a consumer clicks on one of these panels, it opens the Google Business Page First.


Only then can that consumer access your website..



So developing this page is very important to be able to convince them to click thru to your website instead of clicking off (aka bounce)





At ITB, we help you develop this page with something called Google Business View. The difference in winning a consumer or not is how you present yourself. By clicking on a listing here is what the consumer sees on mobile: 

















THIS IS THE GOOGLE BUSINESS PAGE
You get reviews, you can call direct, get directions from Google Maps, or finally click on the website. 



WHAT IS MISSING?

Professional Images? a virtual tour?




Scroll down to a business ITB has enhanced and see the difference for yourself.






















SAME INFORMATION HERE>>>>>>





WHAT'S this? It tells me if I click it I get to See inside.



This is what the outside looks like on Street View, and there are photos...


Lets explore a little more.....

CLICK 'SEE INSIDE" and you get this Virtual Tour utilizing Business View technology (Street View Inside)


Go Ahead, roll over the image, click the arrows, grab the N on the compass upper left rotate it and View the business 360 degrees. As a consumer, would this reinforce your choice to visit here? You bet it helps and statistics show a 20% increase in the number of views your business gets. Not enough? Our businesses we have done also see an average 1.5% increase in conversions. 
@1000 views/Mo. +1.5% = 15 new customers/mo. 

If you would like this feature for your business, 

say yes to technology, say yes to innovation, and 
We will increase your 
VISIBILITY
CUSTOMER COUNT
SEARCH RANKING

One affordable price that will return your investment in 11-120 days ave.
11 days? YES! A client recouped a $600 investment with one sale that was influenced by our virtual tour that we embedded in the website home page after publishing to Google.

Think about how much additional profit has been realized for that client since June 2013.

The sooner you act, the sooner you'll add to your bottom line.....



And get started today!









Friday, August 8, 2014

Restaurant Marketing Ideas

Consumers unquestionably turn to the internet to search for a place to eat. Google is 70% of that traffic. Think about the customer for a minute. They are hungry, they are using their phone to find you, and they will make a decision today where to eat. Consumers of  food eat with their eyes. Which is why visuals are so important to Restaurant Marketing.


At ITB marketing with photography we do just that. We market your business with photography and we start at Google Business pages. These tend to be the least developed listings yet the most important. (As much as your website in many cases). That is because mobile search leads to this page first when a customer searches for restuarants/location. Then they can reach your website, but if you aren't enticing them here, you are missing a huge opportunity to keep them engaged and on your sites longer.


How we do it is by providing search photos relative to your business first. We publish these to Google Maps and your Google Business page. Then we do a virtual tour of your business interior, perhaps kitchen, or deck, whatever would help that consumer decide to say "yes" to choosing your business. We publish this to Google Maps as a new Map feature called "See Inside" This also gets placed in your Google business page. Now we can add it to you website homepage or Facebook page as well. 100% coverage no matter how that consumer discovers your business on the internet.


If you are currently considering or spending ANY money on advertising, this is well worth looking into. For the cost of a couple of print ads (that quickly expire), you could be enjoying unlimited benefit, return, reach, and engagement 24/7 right where your target audience is (online)...and only pay once for this service. 

Click this link to Request Info  and get your business visibility enhanced. We can usually get your tour live within 14 days.

Thursday, August 7, 2014

Travel Schedule For Google Business Views

Internet Visibility is coming your way!

We will be conducting photo shoots in the following areas:

August 12-13th. SE Connecticut (Mystic Area)
August 19-21st Rhode Island Shore (Newport Area)
August 25-26th Western Massachusetts ( Springfield Area)


More Dates to follow.

 If you are interested in getting your business visibly enhanced on Google, please start the registration process here: Request Info

Not sure if Google Business View is for you? 

Give us a call and we would be happy to discuss what might be best for your business.
We can also embed this tour into website and Facebook pages.

(413) 237-6307





Tuesday, August 5, 2014

Mobile Marketing Newport, Rhode Island

Do you Fish?

Mobile marketing is a lot like fishing. The internet is the ocean, the consumer -the fish. What your business needs to do first is position itself where most of the "fish" are: In this case, on Google where 70% of the search traffic "swims". To get the fish or (consumer) interested you need to attract or "lure" them. Lures in fishing are simply visual representations of the real thing, and this works on consumers too. 



I like this analogy because most business owners start to realize that  attraction is what draws consumers in for a closer look. Yet 85% of the businesses I approach don't have a lure in those Google waters. More specifically in their Google My Business page listing, where most new consumers get a first impression of a business in Mobile search. Without the visual "lure" (i.e. professional images of the business or the products you sell), you are not going to catch that savvy consumer of today. 


At ITB Marketing with Photography we take it a step further. We create not only images to lure customers to do business with you, we also provide a virtual experience. Virtual tours of businesses that a consumer can access in Search, Websites, or Facebook with just one click. If you would like to see what you are missing in your tackle box, click HERE   Navigate around and realize that you too could be offering your potential consumer more value from their search efforts. Oh and yes the tour is fully mobile compatible across all devices. 

Mobile Website? 76% of all businesses do not offer mobile compatibility to search consumers. Result? Consumers Click OFF, not THRU your business. Opportunity is lost. We have a design team that converts existing websites to a fully integrated version so no matter what the consumer is searching you with, your listing loads quickly and scales to size of device instantly. 

If you would like to get started with Mobile Marketing, share your needs or questions here: Request Info

Restaurant Virtual Tour

Events Facility Virtual Tour

Brewery Virtual Tour