Friday, August 8, 2014

Restaurant Marketing Ideas

Consumers unquestionably turn to the internet to search for a place to eat. Google is 70% of that traffic. Think about the customer for a minute. They are hungry, they are using their phone to find you, and they will make a decision today where to eat. Consumers of  food eat with their eyes. Which is why visuals are so important to Restaurant Marketing.


At ITB marketing with photography we do just that. We market your business with photography and we start at Google Business pages. These tend to be the least developed listings yet the most important. (As much as your website in many cases). That is because mobile search leads to this page first when a customer searches for restuarants/location. Then they can reach your website, but if you aren't enticing them here, you are missing a huge opportunity to keep them engaged and on your sites longer.


How we do it is by providing search photos relative to your business first. We publish these to Google Maps and your Google Business page. Then we do a virtual tour of your business interior, perhaps kitchen, or deck, whatever would help that consumer decide to say "yes" to choosing your business. We publish this to Google Maps as a new Map feature called "See Inside" This also gets placed in your Google business page. Now we can add it to you website homepage or Facebook page as well. 100% coverage no matter how that consumer discovers your business on the internet.


If you are currently considering or spending ANY money on advertising, this is well worth looking into. For the cost of a couple of print ads (that quickly expire), you could be enjoying unlimited benefit, return, reach, and engagement 24/7 right where your target audience is (online)...and only pay once for this service. 

Click this link to Request Info  and get your business visibility enhanced. We can usually get your tour live within 14 days.

Thursday, August 7, 2014

Travel Schedule For Google Business Views

Internet Visibility is coming your way!

We will be conducting photo shoots in the following areas:

August 12-13th. SE Connecticut (Mystic Area)
August 19-21st Rhode Island Shore (Newport Area)
August 25-26th Western Massachusetts ( Springfield Area)


More Dates to follow.

 If you are interested in getting your business visibly enhanced on Google, please start the registration process here: Request Info

Not sure if Google Business View is for you? 

Give us a call and we would be happy to discuss what might be best for your business.
We can also embed this tour into website and Facebook pages.

(413) 237-6307





Tuesday, August 5, 2014

Mobile Marketing Newport, Rhode Island

Do you Fish?

Mobile marketing is a lot like fishing. The internet is the ocean, the consumer -the fish. What your business needs to do first is position itself where most of the "fish" are: In this case, on Google where 70% of the search traffic "swims". To get the fish or (consumer) interested you need to attract or "lure" them. Lures in fishing are simply visual representations of the real thing, and this works on consumers too. 



I like this analogy because most business owners start to realize that  attraction is what draws consumers in for a closer look. Yet 85% of the businesses I approach don't have a lure in those Google waters. More specifically in their Google My Business page listing, where most new consumers get a first impression of a business in Mobile search. Without the visual "lure" (i.e. professional images of the business or the products you sell), you are not going to catch that savvy consumer of today. 


At ITB Marketing with Photography we take it a step further. We create not only images to lure customers to do business with you, we also provide a virtual experience. Virtual tours of businesses that a consumer can access in Search, Websites, or Facebook with just one click. If you would like to see what you are missing in your tackle box, click HERE   Navigate around and realize that you too could be offering your potential consumer more value from their search efforts. Oh and yes the tour is fully mobile compatible across all devices. 

Mobile Website? 76% of all businesses do not offer mobile compatibility to search consumers. Result? Consumers Click OFF, not THRU your business. Opportunity is lost. We have a design team that converts existing websites to a fully integrated version so no matter what the consumer is searching you with, your listing loads quickly and scales to size of device instantly. 

If you would like to get started with Mobile Marketing, share your needs or questions here: Request Info

Restaurant Virtual Tour

Events Facility Virtual Tour

Brewery Virtual Tour