Google Business View Tours explained
How it works and how it can help you business.
Here is a recent tour I created and published for the D. Hotel and Suites in Holyoke, Massachusetts. Hover your finger (for mobile users) or mouse over the image and click on or ahead of the directional arrows to navigate the tour. In less than 2 minutes you have a really good idea what this business offers you. And for the price, there is a lot of value shown from the tour. These tours are created with the same Google Street View Technology except with greater precision. Like what you "see"? Read on....
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How it can Help Business? Think about it, when you yourself start a buying process, where does most of your research come from? 93% of consumers like you, go online first. Especially when searching for a local business. So the importance here is what reasons do businesses give consumers to buy from them at the most impressionable landing page- search results? Is there a great image available attracting them to look more closely? To spend more time? To help forge their decisions? Those answers need to be "YES".
Taking that one step further, do you have interactive content in your search results? Interactive visual content is a huge benefit for both businesses and consumers. Why that is relates to providing the clearest pathway to do business. Open your doors to consumers inviting them in to look around and shovel that snow off the walkway...clear the path, more consumers will come. Google Business Views does just that. Here is the same business above as they appear in search results. The Tour you can take above is accessed by one click on the "See Inside" panel. Click here for the actual result: D. Hotel Google Search
(It Looks like this when you click on the Google Knowledge graph thumbnail of the D. Hotel)
Call to action buttons at search results trigger consumers to respond by clicking See Photos or See Inside the business. Consumers are curious, want information and this shows them more is available if they click.
More Conversions and greater percentage of conversions are the result of ENGAGEMENT. Engaged consumers take more actions, that is a proven stat. 88% of ENGAGED consumers take action within 24 hours. So this option is available and if you are in Western Massachusetts, South East Ct, or Southern RI, we can get your business not only on the Map, but in the Map.
Greg Bernier, owner of ITB Professional Photography is a Google Maps Certified trusted photographer. To contact ITB and request information please do so at the link provided below. There is nothing to lose and everything to gain! Let's chat about your business needs.
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