Local Search, what 93% of consumers rely on

Google Places for Business....

Nearly 70% of all Mobile consumers click on this FIRST

That's right! Your website on Google Local Search is much less prominent than your business name "HEADLINE" is on Mobile. And stats point to the fact that 82% of Consumers rely on Google to research local businesses.

(Here is an example screenshot from Mobile search) 

The "headline" or business name is the most prominent.

It is accessed via touchscreen (on mobile) and it is the "easiest" land most visible link to access. So think about that for a minute. "70% of mobile users are clicking my Places for Business information first." That is what clicking your business name hyperlinks to. So what are you showing prospects about your business in your Google+ Places for Business page? Might be prime time to consider this and here is why.

The real "eye opener" is that mobile local search is growing double digits annually and conducted with the intent to buy.

55% of mobile searches lead to action within 1 HOUR. 

61% of those result in a purchase.

Lesson for today: First Get a Places for Business Listing to get "on the Map." Second: Start aligning to your consumer's preferences in your page.  What are they looking for? Visuals, Quick, Relevant, Informative, interesting information. ITB Photography can begin helping you align to today's consumers. If you would like to see an example of a Google Maps enhanced business click here: B. Home and "See Inside" for yourself.

Simple, easily digested permanent marketing where the majority of consumers are finding you today. 

Greg Bernier is the owner of ITB Photography and a certified content contributor for Google Maps. Based out of the Springfield, Massachusetts.

ITB serves Western Massachusetts, Southeastern, Ct, and Southern RI.

Contact Request Here: CONTACT ITB