Visual, Important, Relevant and Interesting
Strategic Digital Marketing is built upon these very words.
Online consumers are looking for easy to digest, aka "snackable" information about your business. Today I will break these down into why. I recently did a seminar for the local Chamber of Commerce here in Amherst, Ma. and this was an important topic we covered.
Visuals: are processed 60,000 times faster than text. That's right, 60,000 times!
We process 90% of our information visually....because it is faster and more efficient.
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| Which would you prefer? Text or picture? |
Importance: If you are searching for a place to eat and you are hungry, does this visual tie you emotionally to the product? Absolutely, unless you are vegan of course. The goal with online strategy is to convert "intent" into actions. This is where good professional quality visuals shine.
Relevance: Again, dependent on the situation this image is very relevant to the target audience who sees this in search results. They are hungry, this shows them what they can have to satisfied that need. AHA moment, in the moment, the Reasons to Buy from You!
Interesting: Again this ties into the intent of the search. If you are looking for a big burger with a little extra love like a grilled kaiser roll, and onion rings topping it off with a fresh dill pickle.... actions will follow. Perhaps a visit, and a purchase.
Mobile Consumers: Another topic I covered of great importance is the Mobile consumer. Why? Because of mobile's trends and the intentions associated with it. Trend: Mobile will surpass desktop total search in 2014 by device category. Mobile Search also has a more urgent intent: TO BUY. 55% of local searches on mobile result in actions within 60 minutes. 61% of those are actual purchases! Get your reasons to buy visual and align your business to the mobile future and you will see more customers walking through your doors!
Greg Bernier is a Trusted Photographer for Google Maps Business View- based out of Springfield, Ma. and owner of ITB Photography. If you would like to get your business better aligned to today's consumer, contact us at the link below: Let's chat. You have everything to gain and nothing to lose.
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